Main Responsibilities:
• Corporate PR Strategy: Propose, develop, and manage the implementation of the corporate PR strategy to enhance brand visibility and reputation.
• Media Relations: Cultivate and maintain strong relationships with media representatives, ensuring accurate and positive coverage of IuteCredit Bulgaria.
• Projects and Events: Propose and coordinate projects and events to promote IuteCredit Bulgaria to key audiences.
• Social Responsibility: Develop and execute socially responsible projects to reflect the company’s values and support the local community.
• Content Creation: Prepare and distribute press releases, articles, and interviews that align with the company’s messaging.
• Digital Presence: Craft compelling content for the company website and social media platforms, ensuring a consistent and engaging voice.
• Media Monitoring: Monitor media coverage, compile press clippings, and analyze sentiment to provide valuable insights.
• Crisis Communication: Handle crisis communication strategies and messaging when required to safeguard the company’s reputation.
• Event Management: Organize and execute corporate events, press conferences, and promotional initiatives.
• Budget Management: Manage project budgets effectively and provide detailed reports on outcomes and return on investment (ROI).
• Internal Communication: Contribute to internal corporate communication initiatives to keep employees informed and aligned with company goals.
• Content Marketing: Coordinate and oversee the creation of paid content marketing articles to target specific audiences.
• Spokesperson Support: Organize interviews with the CEO and other key spokespersons, ensuring clarity and alignment in messaging.
• Thought Leadership: Develop, edit, and distribute opinion articles that position IuteCredit Bulgaria as an industry leader.
• Media Inquiries: Responsibly handle media requests and inquiries, ensuring professional and timely responses.