Introduction

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Your role and responsibilities

As an Ecosystem Shared Services Go-To-Market (GTM) Marketing Lead in the IBM Z Ecosystem organization, you are responsible for executing key marketing initiatives focused on IBM Z and LinuxONE, with an emphasis in digital GTM activities for ISV’s (Independent Software Vendors). Your role will include but is not limited to the following:

Understand the IBM Z and LinuxONE ecosystem landscape, create and manage content for ISV recruitment campaigns, internal and external communications, and digital campaigns including social media to optimize positioning of IBM Z and LinuxONE with ISVs and other Ecosystem personas.

Develop, implement, and manage marketing campaigns to recruit and onboard ISVs on IBM Z/LinuxONE with a focus on Skills Acceleration, Workloads and IBM Z modernization.
Skills and knowledge of IBM marketing processes to guide the organization in adhering to all steps and processes including project management, tracking tools, financial approvals, leads tracking and other marketing areas.
Marketing lead will work to support the IBM Z ISV Acceleration team with ISVs in helping frame marketing strategies and create clear, compelling, differentiated messaging for joint business solutions; and will help optimize the IBM Z and LinuxONE Partner Network digital platform ISV user experience on an ongoing basis.
Support ISV Acceleration team and ISVs to develop program and sales collateral, positioning deck, presentations, customer testimonials, supporting event materials, and additional assets.
Drive ISV engagement and acts of advocacy.
Leverage and drive best practices for marketing campaigns and ensure successful implementation
Manage updating of content and monitor processes to enable ISVs to efficiently port, validate and promote their application on IBM Z and LinuxONE Partner Network.
Develop, organize, coordinate and support execution of webinars, webcasts, events, sponsorships and participation requirements.
Measure, analyze, and report results with appropriate metrics - Predefined business metrics for Monthly Operations review to senior management.
Manage stakeholder requirements within the Ecosystem team by understanding priorities, objectives, translating the requirements into a marketing brief and articulate the value proposition into clear messaging.
Work with creative teams to design marketing collateral in keeping with guidelines and client requirements.
Work with external agencies as needed to manage campaigns, execute events (offline and online) and meet the business’ objectives for each campaign; comply with all operational processes with regards to engaging with external agencies and managing of funds.
Project manage priority marketing initiatives from the Ecosystem Team to ensure achievement of objectives along with stakeholder, partner and client satisfaction.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise


At least 5-years of experience in an Ecosystem Marketing, Go-To-Market, or Channel Marketing role
Proven problem solving skills and ability to work effectively under deadlines and time pressure with a sense of urgency to drive successful outcomes
Proven Program and/or Project Management skills
Demonstrated effective communication skills
Demonstrated teamwork
Highly self-motivated, resourceful, growth minded, agile and flexible
Aptitude to learn and apply knowledge quickly
Flexibility to work in US Eastern time zone


Preferred technical and professional experience

Experience working with IBM Z and LinuxONE
Agile Scrum expertise
Jira experience


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